Research industry veterans Jack Honomichl and Laurence N. Gold deliver their annual report on the top 50 revenue-generating MR firms operating in the US. In the July 31, , issue of Marketing News, Charles Coolidge Parlin was eDiToR’s NoTe: In the Honomichl Top 50 report, the CPI. 46 on the annual Honomichl Top 50 Report. The Honomichl Report, which ranks the 50 largest market research firms based on their
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First off, a hearty and well deserved congratulations to all of the firms who made the list, especially those appearing for the first time!
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This analysis was most informative, thanks! Smaller firms that have specialized in new approaches Gongos with mobile communities, Affinova and concept optimization, Communispace and MROCs are growing rapidly driven by market demand for their innovative offerings.
Chadwick Martin Bailey Inc. Is it any wonder that companies in those sectors are experiencing boom years and capturing large market valuations?
Leonard Murphy Thursday 26 September8: Here is the explanation from the report introduction: In closing I will be ecstatic for DigitalMR to become top of mind for you when you discuss social media listening and private online communities. I looked at the two lists and looked for overlap; we have 15 companies in common between the two:. Here is the explanation from the report introduction:.
The Honomichl Top 50, ESOMAR Global 25 & A The Need To Re-Define Market Research | GreenBook
If someone has an estimate, please let me know Cheers. How big of a player are they in the market compared to the long time clients that are big firms.
Get great insights content delivered straight to your inbox. Sign up to our newsletter Don’t miss out Here are the two things that jumped out at me the most:. ESOMAR and the MRS are already well down the road to making this redefinition real, and the Dutch association published a wonderful paper last year on how they have already achieved it.
The Honomichl Top 50, ESOMAR Global 25 & The Need To Re-Define Market Research
Just an observation though: The folks included in the commentary sections are:. Get great insights content delivered straight to your inbox.
They go on to outline the sectors that they will be working with industry partners especially Outsell, whom I have discussed this issue with extensively as well to investigate as candidates to continue to refine their segmentation.
When looking at the remainder of the Honomichl list, the vast majority of the firms have achieved their position through a combination of syndicated products, tracking initiatives, and segment specialization. Fast-growing emerging markets buoyed the global market research industry and countered losses and sluggish performances elsewhere in There are over companies in the social media listeing space alone and some have been around since QRCA seems to be embracing the change within qualitative which is heartening to see.
That being the case, it is an excellent barometer of the overall financial productivity of the industry. It is the third point that concerns me the most. Thank you for your insights. Here is the complete list of the Honomichl 50; tell me if you agree with honomicchl analysis or not. And just for grins, I have integrated the honokichl lists here: Join the conversation Cancel reply.
Honomichl Top 50 Whether that remains the case is to be determined, but for now the imperative to innovate is not as pressing for them 20112 it may be for other firms that have hoonomichl competitors breathing down their necks or toop to answer to who expect continual growth and diversification.
You can manage your email preferences tlp unsubscribe at any time. Larger organizations are engaging in innovation work as a driver of growth either through acquisition of smaller firms that bring new offerings to the market or through bringing down business unit silos to allow for cross-pollination and more integrated offerings that meet client needs more effectively.
It is that sluggishness in research growth that is the reason the honojichl clearly needs to be redefined.
Innovation and the 2010 Honomichl 50
But the software and panel folk? What has me so excited about this report? As always, it will be interesting to see the correlation between how these companies show up in the GRIT 50 Innovation Ranking and to see the changes next year as hopefully both ESOMAR and Honomichl continue to expand their definitions honomochl encompass more companies that should be included.
Why IRI is included by Dunnhumby is not is a bit baffling; they certainly should qualify. Looking at the related category market sizing estimates above that is borne out.